LILY OF THE VALLEY eau de parfum by QUARTANA explores the shadow side of the Spring floral
LILY OF THE VALLEY eau de parfum by QUARTANA explores the shadow side of the Spring floral
The inspiration for our Lily of the Valley eau de parfum came in 2014 after I saw an episode of TV's Breaking Bad, where the protagonist deployed the noted flower of Springtime purity as a poison, which I found truly shocking. Most people (including myself) don't realize how deadly poisonous Lily of the Valley is, and equally surprising to me was that no one had done a lily of the valley perfume which acknowledged its deadly aspect, as I thought it would make for a fascinating fragrant experience.
Widely acknowledged to represent feelings of joy, lily of the valley traditionally marks a return to happiness and hopefulness for a prosperous Spring after a long winter. So to have seen it framed as a harbinger of death inspired me to acknowledge the flower's shadow side within the perfume as a counterweight to its brilliant white floralcy, adding a yang to the yin. It would be a white wedding in black leather boots.
This is by no means a celebration or welcoming of death; instead it's a means of imparting a "thorniness" to this sacred flower of purity in order to advertise the natural consequences for violating the inviolable.
Three years and more than 300 mods later with perfumer Nathalie Benareau, and Lily of the Valley by PARFUMS QUARTANA was birthed when we felt we couldn't improve the formula any further.
Lily of the Valley by PARFUMS QUARTANA eau de parfum is specifically for those who aren't normally drawn to lily of the valley. The namesake white floral springboards off of an unexpected deep rose and vetiver-infused leather, drawing attention to the darker, poisonous side of this otherwise innocent emblem of Spring joy.
Lily of the Valley
A dewy white-floral surrenders to luscious black leather. @18% Eau de Parfum
Perfumer: Nathalie Benareau
Accords:
TOP: Bergamot, Neroli, Dewy Petals, Cassis Buds HEART: Lily of the Valley, Orange Blossom Absolute, Rose Absolute, Jasmine Petals
BASE: Black Leather Glove Accord, Labdanum Extract, Vetiver Bourbon, Vanilla Absolute, Sandalwood
We created this eau de parfum for all genders.
Sign up below for a special promotional offer to be emailed on Friday March 31.
And follow us on Instagram for a daily chance to win a complimentary 2mL discovery vial of Lily of the Valley eau de parfum for you and a friend.
Thank you you for your kind patronage and support of our 100% independent, owner-operated perfume house.
Blessings,
Joseph Quartana
Founder
The inspiration for our Lily of the Valley eau de parfum came in 2014 after I saw an episode of TV's Breaking Bad, where the protagonist deployed the noted flower of Springtime purity as a poison, which I found truly shocking. Most people (including myself) don't realize how deadly poisonous Lily of the Valley is, and equally surprising to me was that no one had done a Lily of the Valley perfume which focused on its more sinister aspect, as I thought it could be a fascinating fragrance experiment.
Widely acknowledged to represent feelings of joy, Lily of the Valley traditionally marks a return to happiness and hopefulness for a prosperous Spring after a long winter. So to have seen it framed as a harbinger of death instead gave me inspiration to render the flower's shadow side through perfume.
This is by no means a celebration or welcoming of death; instead it's a means of imparting a certain "thorniness" to this sacred flower of purity in order to advertise the natural consequences for violating the inviolable.
Three years and more than 300 mods later with perfumer Nathalie Benareau, and Lily of the Valley by PARFUMS QUARTANA was birthed.
Our Lily of the Valley eau de parfum is specifically for those who aren't normally drawn to lily of the valley. The namesake white floral springboards off of an unexpected deep rose and vetiver-infused leather, drawing attention to the darker, poisonous side of this otherwise innocent emblem of Spring joy.
Here in New York we say, "walk tall and carry a big stick," and so I like to think this scent imparts that kind of vibe in a subtle and tasteful way. I suspect this may be why it was a favorite perfume of the late, great Andre Harrell, a hip-hop mogul who launched Puff Daddy and Mary J. Blige among other talent, who discovered our Lily of the Valley at the PUBLIC Hotel's gift shop, and who kept coming back to buy bottle after bottle, the manager told me.
LILY OF THE VALLEY
A dewy white-floral surrenders to luscious black leather. @18% Eau de Parfum
Perfumer: Nathalie Benareau
Accords:
TOP: Bergamot, Neroli, Dewy Petals, Cassis Buds HEART: Lily of the Valley, Orange Blossom Absolute, Rose Absolute, Jasmine Petals
BASE: Black Leather Glove Accord, Labdanum Extract, Vetiver Bourbon, Vanilla Absolute, Sandalwood
We created this eau de parfum for all genders.
Sign up below for a special promotional offer to be emailed on Friday March 31.
And follow us on Instagram for a daily chance to win a complimentary 2mL discovery vial of LILY OF THE VALLEY for you and a friend.
Thank you you for your kind patronage and support of our 100% independent, owner-operated perfume house.
Blessings,
Joseph Quartana
Founder
A special offer on Lily of the Valley Eau de Parfum will be emailed on Friday, March 31st.
A special offer on Lily of the Valley Eau de Parfum will be emailed on Friday, March 31st.
LILY OF THE VALLEY eau de parfum features an accord of 'black leather glove leather'
LILY OF THE VALLEY eau de parfum features an accord of 'black leather glove leather'
50mL Atomizer of LILY OF THE VALLEY Eau de Parfum ($175)
50mL Atomizer of LILY OF THE VALLEY Eau de Parfum ($175)
We offer 2mL discovery vials of LILY OF THE VALLEY eau de parfum.
We offer 2mL discovery vials of LILY OF THE VALLEY eau de parfum.
2mL Discovery Vial of LILY OF THE VALLEY Eau de Parfum ($10)
2mL Discovery Vial of LILY OF THE VALLEY Eau de Parfum ($10)