YAHOO BEAUTY: 7 Perfume Brands Changing the Fragrance World

August 22, 2016

Parfums Quartana: Les Potions-Fatales
One of the coolest origin stories around: The catalyst for these new parfums was a Breaking Bad episode (particularly the one in which Walter White makes poison using the Lily of the Valley flower). Each of the nine scents is based on one of nine infamous poisonous flowers. Perfumer Joseph Quartana was inspired by the femme fatale motif (“beautiful on the outside but ultimately dark, twisted, and dangerous) and has been working on these nine new fragrances for the past 2.5 years. Coming full circle, he’ll also donate a portion of proceeds to the American Association for Poison Control Centers.