Over a twenty-two year career, Brazilian fashion designer Alexandre Herchcovitch has gone beyond every limit and has no trouble finding fresh ideas to outdo himself every season. From his graduation fashion show to his presentations during Sao Paulo Fashion Week and through the popular Prêt-a-Porter Paris, his style adds new experiments and very thorough cut, modeling and selection of material. His evolution may be corroborated in the t-shirt with a skull pattern (Sao Paulo's underground icon in the early 90's), when the designer became known for his designs for prostitutes and transvestites, as well as in the festival of volumes and folds, contrasting with a dry contour occasionally lessened with A lines.
"It's a cliché to state that clothes are a way of expression, a presumable code of communication. Whenever anyone is wearing one of my designs, this person is transmitting information about the way he or she sees the world in relationship to other people. Rather than figures, lengths and colors in clothes, I am much more concernted with establishing a dialog between my universe and that of my clients," he assesses.
Alexandre's designs are a perfect blend of a 100% Brazilian culture that charms customers from Brazil, the USA, Japan, Germany, China, England, Canada, Singapore, Australia, and New Zealand.