Rad Hourani is not just a designer, a photographer, a filmmaker, or an artist. He is all of these at once. his work is an attentive observation of humanity that celebrates neautrality as a defining human trait. The Rad Hourani process advocates non-conformity as the essence of individuality. He sees modernity as an odyssey free of nations, gender, age, race, limits, and conditioning.
His vision is centered on the theme of neutrality, boasting different perspectives approached through the media of painting, sculpture, photography, costume, sound, and video. the individual artworks comprise one monumental work of art that exposes the foundations of our social, religious, economic, sexual and geopolitical systems, proposing neutrality as a new universal vision. In his own vision, he is sketching a newer, freer way to live.
Born in Jordan in 1982 to a Jordanian-Canadian father and Syrian mother, he moved to Montreal at the age of 16 to complete high school. Soon after his graduation, he began working as an art director. At 23, he moved to Paris, where he pursued photography and video making. He then created his first unisex collection and launched the now eponymous brand, in October 2007, at just 25.
Two years later, he presented his first photo and video exhibition at the Jardins du Palais-Royal in Paris to great acclaim and continues exhibiting his photographic work around the world, in particular at the Arnheim Biennale in the Netherlands, at IT Gallery in Hong Kong, Art Dubai, Arrtco Gallery in Beijing, and Tbilissi for the month of photography in Georgia. Notably, he also presented a film projection at Centre-Pompidou in Paris, an interactive installation at the Tate Modern in London, as well as different installations at the FIT Museum in New York, Mu Art Center in the Netherlands, and the Herning Museum of Contemporary Art in Denmark. His most recent multidisciplinary exhibitions were presented at the Phi Center in Montreal and at the Canadian Cultural Center in Paris.
In January 2013 at 30, Rad was bestowed the great honour of becoming an invited member of the Chambre Syndicale de la Haute Couture in Paris and since his first haute couture show then, he became the first ever designer to present a unisex haute couture collection in the history of fashion.
The cycle of life in one breath represented through four accords: semen symbolizing conception of life, baby powder for infancy, leather for middle-age, and frankincense for death.
Pear Juice, Violet Leaf, Ylang Ylang, Rose, Cedarwood, Leather Accord, Incense, Powdery Musks, Tonka Beans, Benzoin@15% Eau de Toilette
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