VPL (Visible Panty Line) began with a simple concept of drawing the innerwear out. By bringing underwear out to come a visible, stylish part of our everyday uniform, VPL style begs the question: what mystery really lies beneath?
VPL launched its first line of undergarment-inspired styles in Fall of 2003, when well-known stylist Victoria Bartlett had a vision to design a capsule collection to fill th eniche between lingerie and sportswear. As a stylist, Victoria acknowledged the growing demand for utilitarian yet stylish undergarments that can be mixed, matched and layered, hence the building block factor she encourages in her designs. The VPL aesthetic remains rooted in the foundational principles of comfort, functionality and style. By injecting the everyday uniform with the unexpected panty line, the peeping-out bra strap, or the bold shock of color, each season unveils a new dimension of the standard-issue.
Since its inception, VPL has gradually evolved to include ready-to-wear, accessories, bags, and shoes with celebrities such as Gwen Stefani, Madonna, Rihanna, Lady Gaga, Tilda Swinton, Juliette Lewis, Kim Gordon, MIA and Victoria Beckham having been seen in VPL designs.
From the design studio in New York City, Victoria Bartlett continues to be inspired by the unceasing city pulse, yet remains dedicated to the concept of visibility rather than invisibility (underwear, outerwear, anywhere).www.store.vplnyc.com