Bleeding Heart parfum teaser showing white chocolate dripping from a dagger pierced heart onto black marble in front of a full moon

FIRST ACCESS

BLEEDING HEART

PROVING LOVE CAN SURVIVE HEARTBREAK.

Ten years after Les Potions Fatales opened with nine poisonous flowers, the tenth forbidden bloom is about to open.

A prince courts a princess with gifts and unwavering devotion, but his love goes unreturned. In his anguish, he drives a dagger into his own chest, leaving the bleeding-heart flower to hold the drama forever: courtship collapsing into heartbreak,

psychological torment made physical, and blood pouring from a pierced heart.

The Bleeding Heart, Lamprocapnos spectabilis, is an extraordinary flower, each pendant bloom a cardioid heart symbol releasing its nectar. Poisonous if ingested, the flower gives the heartbreak gothic physicality: wounded love embodied in a magical bloom, with danger lurking inside beauty.

The image of a heart bleeding milky-white vitality set the stage for the formula, but PARFUMS QUARTANA changes the ending—the prince survives his pierced heart. The tragedy is transmuted into power; the wound of the dagger is rendered inert as unrequited love is redirected toward oneself, transcending heartbreak through the enduring force of self-love.